Whether you’ve just started a blog, or have been part of the community for a while, tracking performance & engagement can help you optimise your content and the way you share it. I thought I’d put together a list with basic tools which I use to analyse & optimise my blog content.
Google Analytics. This tool is a blog performance superhero. Not only can you see referral traffic to your site meaning where visitors come from prior to visiting your blog but it also contains some content insights into how each of your pages are performing. Where people engage (see avg. time on site & session time) and where they bounce (see bounce rate). Another cool feature? If your blog runs on WordPress, Blogger or Typepad, search for Google Analytics plugins which can be integrated in your dashboard to give you stats without having to login externally. Is it free? Yes, the basic version is free and totally sufficient for 99% of bloggers.